Previously, the lack of low-emission vehicles, Lexus was deadlocked. Rapid response and compared to Lexus, Acura's slow pace is worrying. Today, Acura has not announced sales targets for 2011, in the beginning of last year, this so-called sales to reach 10,000 luxury car brand, did not achieve the original oath. According to insiders, the actual sales are likely to up and down in 5000.
Report Research Institute, China in 2010 increased the number of billions of 1363 Regal, Regal reach 97 billion. China's average wealth of the rich before the 1000 increase of 64% over two years ago. Credit Suisse Research Institute released the 2010 50 million U.S. dollars), China accounted for more than 80 million.
Although the market is strong
demands, but not all luxury brands are so smooth. Obviously, if the Lexus ES 240 is not the same as the small-displacement car imports, to achieve 50,000 sales target difficult. It is reported, 3.0L less displacement of small displacement models have accounted for 60% of Lexus sales share.
purely growth considerations, Infiniti's performance is also of concern. This has just entered its fourth year of China's luxury car brand in the past year, sales reached 11,000, up 137% growth rate.
the one hand, Audi, BMW, Mercedes, Infiniti and other brands have to hand over the coveted answer. On the other hand, compared with the law-abiding, Lexus, with the Japanese luxury brand Acura has reached an impasse.
Similarly, the ultra-luxury car sales growth in the same Rolls-Royce last year, sales reached 2,711, an increase of 171%, Bentley's sales to double. In contrast, limited production Ferrari and Maserati were up 50% and 60% in this market segment in the pace seems
appears that the pace of this expansion did not stop, Infiniti has been targeting this year, 2.2 million, which means at least this year, its sales increased by 100%, also, Audi, BMW, Mercedes-Benz have also announced expansion plans to address the insufficient capacity of the problems.
as the world's second largest economy, China's consumption market is strong potential outbreak. At present, China has become the world's largest market, Audi, Rolls Royce, Infiniti's the world's second largest market, BMW, Mercedes, Bentley's third largest market.
in the major luxury brands in the eyes, China has not Ruoyouruowu Look, this depletion of gold far not yet reached the deadline.
China for a year, but Infiniti's rapid rise of concern. Trotted out to meet the Chinese market after the small-displacement cars, Infiniti launched a number of brands to meet the activities of its various models. Although the brand of China announced that their audience is broad, but look at its brand activities, the owner basically for the young upstart, and the number of practitioners per capita in the Infiniti doing free advertising, its sales have been rising.
sales in China for most of the luxury car brand, will become a milestone in 2010. Audi sales in China exceeded 20 million units for the first time, BMW and Mercedes are also crossed the 100,000 mark.
In fact, the Acura does not lack the ambition to expand in China. 2 years ago, Acura has been invited to spend lots of money as a commercials director Andrew Lau, also hired Andy Lau, Kwai Lun Mei as the commercials lead, staged a romantic drama. Chinese team from the production team can see the hope that fit the Chinese culture, to meet the tastes of the Chinese people's strong desire.
According to the data Despite the late than the Acura
half of the flame, one side is the sea, in the strong potential market demand, the luxury car brand in 2011 will achieve the overall red, to a large extent determined by the profound interpretation of the Chinese market. China Times
pillar of shame, or Milestone? Just past the year 2010, major luxury car sales in China the status of the brand presents 冰火两重天.
If, Audi, Mercedes, BMW has already achieved domestically, then the catch-up Acura Infiniti also better show of the Chinese luxury car market uncertainty.
data itself shows that China's huge potential demand, and into this year's new rich list was increasing geometrically, it means that the Chinese luxury car market is likely not to Should be emphasized that, according to the Chinese people do not want to reveal the rich tradition of psychology, the actual index to Report Research Institute of wealth, but not the list of the rich and unusual.
industry generally believe that the lack of low-emission vehicles into plans, as Acura in China, the root cause of obstruction.
into slow in Acura models, marketing Bianzhao still have not seen the same time, its competitors or widen the gap, or to achieve accelerated lead. Such as Audi, BMW, Mercedes-Benz have long to realize the localization of these luxury car brand has introduced low-emission models, while in order to meet the tastes of China, also tried in the marketing of Throughout the year such as the BMW, presented in the form, when consumers guessing SAFE, ENJOY what characters in the end, the Mercedes-Benz took the opportunity to achieve the purpose of brand promotion.
which sold close to 170,000 BMW, Mercedes-Benz sales were nearly 15 million. Seems to conceal his joy, just enter 2011, BMW and Mercedes could not wait to announce the annual sales in China, the table, the data show, the BMW brand rose by 84% MINI brand grew 14.1% year on year increase in the Mercedes-Benz it reached 115%, only six months into the sales terminal in Fujian Daimler sales that exceeded million.
However, the alleged bombing of investment ads billion eventually did not reaping the benefits. Today, the Acura brand in terms of localization of the action is still inadequate.
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